8/27/2023 0 Comments Who owns undercover clothing![]() The effect of the aforementioned CD has left an imprint on pretty much everything I've worked on musically. The artwork was absolutely brilliant and majestic. Never had exultancy and anguish been so thoroughly intermeshed. Never had I experienced such boiling energy unleashed on me. Leaving aside the fact that I am not a music expert and the many variables that determine what a great band is, this was the non-plus-ultra. Not too much long after I was able to acquire G.I.S.M.'s deTestation CD from the German distribution Bitzcore Records. and waded through a maze of myths and misinformation. Not just in cultural terms we were the willing vassals of the New World. Hardcore punk at that time was pretty much synonymous with American culture and a rebellious stance against its values. refuted that law and it was just plain blinding, dazzling, grand insanity. It was nothing like the punk and hardcore prominent at that time.Īccording to the law of averages something like G.I.S.M., combining so many influences, should balance out to a bland muddle: Mix a range of colours and you will get brown. It was dangerous, intense, exotic, and struck a chord with me that only very few bands after did. when I got the P.E.A.C.E./War compilation in the early ‘90ies. You had to get out there, outside your cocoon, and trial and error to find new and exciting things – things that did not necessarily mirror your tastes. It was aeons before the curated echo-chamber world, where no algorithms of Amazon and iTunes chose what would suit your taste. I vividly remember the first time I was introduced to G.I.S.M. Vibrant, ever-changing streetscapes and fantastic food.Ī country where you can determine your location by the shading of your miso soup – if you find yourself in the East it is dark and salty, in the Western half it is sweet and light.Įssentially, Japan is a country daring me to find anything that is not completely desirable. ![]() G.I.S.M., Jun Takahashi and Undercover: The Love AffairĪ near-flawless culture of hospitality, design, cuisines, architecture, and a wonderful sense of ritual that pervades its society.Ī country ruled by meticulous and supreme organization, people respectful to the point of being invisible with an innate sense of courtesy. ![]() Around the time that the pair started their NOWHERE store in Ura-Harajuku, Tokyo. It’s more like friendships and shared interests, and taking advantage of each other’s resources.Jun Takahashi & Nigo pictured together in the early 90s. And the reason those collaborations keep happening is because Takahashi makes them count: "What all the collaborations have in common is that they make it possible to do something that we cannot do as Undercover. Working with Nike since 2010 and multiple times with Uniqlo has kept Undercover around. ![]() High costs in bringing Undercover to the West means that merchandise is much more expensive here than it is in Undercover's native Japan, where it actually makes most of its money on cheaper, more basic pieces.īut the secret to staying afloat at times when the money isn't rushing in? Collaborations. Takahashi says he's looking for the right person to manage UC's business moves while he focuses on the conceptual and creative aspects and doesn't necessarily concern himself with making a ton of money, which admittedly sometimes leads to financial issues with the business. While Comme des Garçons is on another level when it comes to distribution and sales, Kawakubo has proven to be something of a mentor. Takahashi talks about how Rei Kawakubo has provided him and Undercover with a perfect business model to follow. Starting in the '90s and coming up might not seem that impressive, but considering the smaller scale and underlying exclusivity of the brand, designer and founder Jun Takahashi has found his sweet spot as he reveals to The Business of Fashion in a rare interview. Undercover turns 25 this year and while that pales in comparison to the stalwarts of Paris or Milan, that's a really fucking long time.
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